Étude: Brand Concept

Etude is a violin accessory brand I created to explore a product line of three items that are core to playing violin. Included are a sheet music book, rosin, and string sets. I started with moodboards for the brand, referencing Swiss design, minimalism, high class restaurants. User profiles were created for an audience of refined and educated people who would be the type to be interested in learning violin as an adult.

I created logo sketches and comps in Illustrator until I came up with the final design, which has a modern horizontal feel with an added human element in the taper of the lines above and below the brand name. The sheet music books come in different levels of mastery, and the strings also have different branding based on their technical qualities. I also designed a promotional poster for the brand, drawing inspiration from elegant and refined minimalism in a dark theme.

I used Illustrator to create the graphics, and chose to use the textured watercolor brush to add an artisan touch. This way the modern design elements balance with the artistic flares.